"The Internet has changed the digital economy in India".
Earlier, VAS customers used to be charged by carriers. Now, consumers are
charged by the app makers. The revenue share proportion between VAS providers
and Telcos has changed dramatically. It's gone from being skewed towards the
Telcos to favoring the app makers or content providers, creating a flutter
among mobile phone operators, which are demanding a greater share, citing their
investments in telecom networks.
The relationship between Telcos and content providers has
changed in the process to the off-net model. Telcos have begun to offer
billing, collection and customer care to Internet companies that provide
technology and platforms.
Telcos now want a share of the revenue from over-the-top
(OTT) players, or app makers- Facebook, Google, Whatsapp - that use their
networks to reach consumers. Telecom operators the world over have been pushing
for a regulatory framework around OTT players or a mechanism for differential
pricing - pay for better access to a Telco’s network. However, Internet
companies globally have opposed such moves, saying that it would lean toward
censorship. The Internet should be free for all, they reason, saying Telcos
anyway charge consumers for using data. India's telecom regulator has said that
while it continues to watch developments in this area, it has no intention of
regulating OTT players as of now.
"There has to be something more than data usage that
customers are paying for, since it is in their interest too that customers
experience is always optimum.
In our portfolio for telecom operators and CSP’s, we have
the know-how, the skills and the solutions you need to tackle the challenges of
today and tomorrow. We are a platform and product agnostic services company
comfortable working with a wide range of vendors and technology environments.
At the heart of everything we do is a drive to deliver tangible business
results to our clients.
For more details visit us @www.urssystems.com
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