Thursday, 27 November 2014


"India is a strategic market to invest in solutions that cater to the needs of SMBs in India. "India has over 48 million small medium businesses and out of this, 10 million SMBs can immediately embrace internet and these are urban business, mom and pop stores, retail stores etc. SMBs in India have been slow to adopt the internet and out of the 48 million SMBs, only 5 to 6 percent businesses have a website. 

With mobile internet users growing by leaps and bounds, India is a "strategic market" for offering solutions to small medium businesses (SMB) to help them grow.  Globally, over 2 million businesses use Google's advertising platform to find potential buyers on internet. Speaking about the scale of internet penetration in country, "India is growing very fast in terms of internet and most of growth is coming from mobile phones." India has over 100 million smart phones users with 5 million new users being added every month. Out of 1.25 billion queries, 50 percent of searches are coming from mobiles.

Mobile apps are now integral part of almost every business, irrespective of their size and industry. Several small industries too have profited from developing mobile apps. While most small businesses have their own Website, it is indeed more profitable for them to also develop a mobile app.

 If you have a SMB or are working with a SMB client, do not count out the importance of having a mobile app (and/or a mobile-optimized website). So many SMBs are making the mistake of not tapping into this market, mistakenly thinking it’s too expensive, or too complicated.

It’s not – mobile apps are easy to design and they are shockingly affordable these days. There’s nothing stopping your SMB from reaching for the stars in the mobile industry.
With the mobile industry booming like it is right now, it is most advisable for any and every business to develop mobile apps to promote their products and services. Mobile is indeed the way all communication is headed today and so, embracing this technology is guaranteed to produce the right results for your business.

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