MOBILE APPLICATION: SECURE YOUR SOFTWARE

The Challenge:

Thanks to recent innovations in the mobile device industry, demand for mobile applications has soared. In fact, consumers have already downloaded billions of applications for mobile devices, and industry reports point to ongoing rapid growth in the mobile apps market.

At the same time, malware continues to infect sites at an explosive rate. The proliferation of mobile applications – and the growing threat posed by malware – mean that mobile devices and networks now face an even greater risk of becoming infected with malicious content. Once an infection occurs, the consequences can be potentially disastrous for consumers, developers, and network operators alike.

The Solution:

Mobile application developers need to secure their code and content to protect the integrity of their software and the reputation of their business. Similarly, consumers need assurances that the latest cool game or productivity application that they are downloading to their mobile device is coming from a trusted source and has not been tampered with during transit. At the same time, legitimate independent software vendors (ISVs) who typically publish multiple applications – and several versions of each application – need easy-to-use tools to track and administer their software. Robust tools, such as a Web-based management portal, can track releases and safely “recall” specific versions that become infected without impacting the rest of their published applications.

An adaptable, a versatile, easy-to-manage code signing solution that allows developers to create applications for specific mobile platform vendors and enterprises needs to be designed. For example, software development houses may use enterprise-class code signing to secure internal applications. Software testing companies can use this service as part of their certification process, either internally or as part of a requirement by their customers. Firmware development companies can use customized code signing services to help ensure their firmware’s integrity.

For more details visit us @http://www.urssystems.com

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ENTERPRISE MOBILITY MANAGEMENT (EMM) SEGMENT IN INDIA

Refocusing on the Enterprise Mobility Management (EMM) segment in India, banking on its recently launched solutions and value-added services. Indian EMM market, has an addressable market size of USD 1.8 billion. “India’s EMM market is still under penetrated from the solutions point of view, and we see a huge opportunity out there,”  EMM is the set of processes and technology to manage mobile devices and wireless networks to enable mobile computing in a business environment.

The rising affluence of younger, hyper-connected investors across Asia is disrupting the staid wealth management market, pushing traditional players to build captivating and useful mobile experiences that strengthen client-advisor relationships, reduce operational costs and improve internal productivity.

To start on the path to mobility, managers should develop a holistic strategy that aligns their mobility offerings with clearly defined key performance indicators (KPIs). Firms need to decide early on whether to implement mobil-ity on their own or hire a third-party partner with a focus on improving the client experience and advisor productivity.

Firms should also glean insights from the use of mobile technology among clients and advisors to plan and then extend their mobility services. Other requirements include a well-integrated operating infrastructure and a robust data strategy capable of providing a rich, seamless and consistent client experience. Lastly, mobility services also require effective security policies that offer robust protection of client data from unauthorized usage.

URS offers a portfolio of tools and services to develop enterprise mobility strategies so you can create a mobile enterprise that capitalizes on new business models, innovate products and services, and unlocks workforce productivity. With technology expertise and industry knowledge, our mobility consultants will work with you to develop your organization’s mobile blueprint and implement across a diverse range of mobile platforms and devices. URS will work with companies throughout their mobility journey to enable them to maximize the potential of their mobile implementation. We help in business transformation creating solutions tailored to your needs whether its location based services or mobile wallets. Our mobility services will change the ways your employees work by automating the processes and boost productivity which helps in measurable business value.

For more details visit us @www.urssystems.com

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GOOD NEWS FOR SMB'S..Mobility plays its role through "DIGITIZING INDIA" Mission

Google will soon launch a mobile app to help small and medium-size business get online. This will be part of the company’s “Digitizing India” mission to help SMBs establish an Internet presence and connect with potential customers online.

Most of the SMBs have ignored the potential of the Internet to grow.

Quoting a survey, out of the 48 million SMBs, only 5-6 percent businesses have a website. But nearly 40 percent of the SMB owners have a smartphone, which can be used to develop online presence.

The app will be made available next month, he said without giving any further details.

The US-based technology company is on a road show to help SMBs succeed online.

According to a latest research, only 8-10 percent of the total SMBs can immediately gain from adopting Internet technologies and grow their businesses by advertising online.

The challenge has been lack of awareness on the benefits of Internet and the know-how required to succeed online.

Google along with Confederation of India Industry has launched Google SME Heroes, which will showcase and celebrate local SMBs that have embraced the Internet to growth their business.

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Foster Growth and Enhance Consumer Experience by Re-aligning Marketing Strategies

As online market places and m-commerce grow in sophistication, they give opportunities to local retailers to boost local economy and gain attention of customers worldwide. Since small retailers lack the resources and skills to enter the global markets, such solutions plug the void and create a level playing field for the disadvantaged SMB segment. 

Another strong development for upsurge of mobile-based payments is the greater adoption of mPOS (mobile point-of-sale) solutions. As of April 2014, India has about 418 million credit/debit card holders as against a mere 1 million POS terminals. Modern mPOS solutions are convenient to use, ensuring the SMBs to convert their mobile into a POS device and drive transaction volumes by accepting cards anywhere, anytime. This would help the SMBs to increase sales, add value to customer experience and take small retailers community to a cashless route.

Adopt mobility solutions to foster growth and enhance consumer experience.

• Data analytics: Analyses of data on the basis of consumer behaviour patterns plays a vital role for companies to understand the need of their consumer and thereby realigning their marketing strategies.

• Cost optimisation: It is imperative to ensure maximum output with minimum investment. Small business need to optimally utilise their resources for enhanced productivity.

• Personalised business applications: With the smartphone boom, mobile applications have become a standard business tool. SMB players need to focus on adopting specific applications which cater to their business needs and enhance operational excellence.

• Expansion of online presence and enhanced reach: SMB players need to utilise services such as email, messaging, CRM, social media to ensure they reach out to their consumers and potential consumers.

In India, mobility drives the holistic strategy of e-commerce success stories like Flipkart, Snapdeal and Jabong. Snapdeal has witnessed a 25-fold growth in mobile based transactions and more than 50% of their sales come from mobile devices in the current year.

With technology expertise and industry knowledge, our mobility consultants will work with you to develop your organization’s mobile blueprint and implement across a diverse range of mobile platforms and devices. URS will work with companies throughout their mobility journey to enable them to maximize the potential of their mobile implementation. 

For more details log on to www.urssystems.com

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Mobility in everyday life has resulted in the world evolving towards a truly connected place.

Mobility provides new channels to businesses for active engagement with their existing customers as well as reaching out to potential customers. The opportunities are more profound for the small and medium scale business in India as SMBs employ nearly 40% of the population in India. With multiple pay-as-you-go business models dominating the landscape, technological innovation which could earlier be afforded only by bigger players is available to SMBs.

SMBs (Small and Medium Businesses) in India face pressing challenges such as expansion of operations as well as retaining their existing consumer base. Lack of capital further affects their maneuverability and inhibits innovation. On the other hand, mobility in everyday life has resulted in the world evolving towards a truly connected place. Personal use of mobility is already visible with people, especially youth relying on mobile devices as their primary communication tool. According to reports, smart phone users in India will explode by nearly 300% to 382 million by 2018 with most of these users accessing internet through their phones.

Small and medium businesses (SMBs) play a pivotal role in a developing country like India. It has been estimated that India is home to 48.8 million SMBs and they contribute 17% to GDP of the country today. It is largely dominated by micro scale businesses, comprising 95% of the landscape, followed by small scale businesses comprising 4.8% and the rest 0.2% by medium scale businesses.

This transition creates challenges as well as new opportunities for business. Indian companies spent R3 billion ($49.9 million) on mobile ads last year, and the market is projected to expand 43% this year, according to the Mobile Marketing Association. 

SMBs need advanced technological solutions which optimally utilise their resources thereby increasing their productivity and efficiency. Such solutions will have a larger societal impact apart from the economic benefits they ensue. In fact, the impact of adopting mobility solutions is already evident. To illustrate, as per the 2014 AT&T-SBE Council Small Business Technology Poll, globally small businesses are drastically cutting costs and saving time with the help of mobility—to the tune of nearly 2 billion hours and $67.5 billion on average each year.

To conclude, the SMB industry has the potential to be the largest growth driver for the economy. The players need to move beyond traditional practices and adopt solutions which would give them the required impetus to script greater success stories in the coming years. URS Systems offers a portfolio of tools and services to develop mobility strategies so you can create a mobile enterprise that capitalizes on new business models, innovate products and services, and unlocks workforce productivity. 

Visit us @ www.urssystems.com to know more about our offerings.

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