Wednesday, 29 October 2014

Foster Growth and Enhance Consumer Experience by Re-aligning Marketing Strategies

As online market places and m-commerce grow in sophistication, they give opportunities to local retailers to boost local economy and gain attention of customers worldwide. Since small retailers lack the resources and skills to enter the global markets, such solutions plug the void and create a level playing field for the disadvantaged SMB segment. 

Another strong development for upsurge of mobile-based payments is the greater adoption of mPOS (mobile point-of-sale) solutions. As of April 2014, India has about 418 million credit/debit card holders as against a mere 1 million POS terminals. Modern mPOS solutions are convenient to use, ensuring the SMBs to convert their mobile into a POS device and drive transaction volumes by accepting cards anywhere, anytime. This would help the SMBs to increase sales, add value to customer experience and take small retailers community to a cashless route.

Adopt mobility solutions to foster growth and enhance consumer experience.

  • Data analytics: Analyses of data on the basis of consumer behaviour patterns plays a vital role for companies to understand the need of their consumer and thereby realigning their marketing strategies.

  • Cost optimisation: It is imperative to ensure maximum output with minimum investment. Small business need to optimally utilise their resources for enhanced productivity.

  • Personalised business applications: With the smartphone boom, mobile applications have become a standard business tool. SMB players need to focus on adopting specific applications which cater to their business needs and enhance operational excellence.

  • Expansion of online presence and enhanced reach: SMB players need to utilise services such as email, messaging, CRM, social media to ensure they reach out to their consumers and potential consumers.

In India, mobility drives the holistic strategy of e-commerce success stories like Flipkart, Snapdeal and Jabong. Snapdeal has witnessed a 25-fold growth in mobile based transactions and more than 50% of their sales come from mobile devices in the current year.

With technology expertise and industry knowledge, our mobility consultants will work with you to develop your organization’s mobile blueprint and implement across a diverse range of mobile platforms and devices. URS will work with companies throughout their mobility journey to enable them to maximize the potential of their mobile implementation. 

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