Price flexibility, telematics, and
micro - segmentation are among the trends influencing business transformation
in the insurance industry.
Given the current trends and the certainty that the future
will bring more, insurance companies evaluating new systems are encouraged to
ask some key questions:
- How adaptable and flexible is this software?
- How nimble will it make my business, so that it can quickly adapt to future growth opportunities?
- Will the system continue to perform as contexts change around us?
There
is no escaping the rapid pace of innovation. New business models, advancement
in telematics technology, and the service expectations of the hyper-connected
customer will soon be yesterday's news as leading insurance companies embrace
and adapt to these changes. What will tomorrow's headline bring -- and will you
be ready for it?
Keys to Balancing Goals in Insurance
Digitalization
Micro-segmentation
Savvy insurers recognize a particular group whose members show a similar appetite for coverage. One company provides a great example of micro-segmentation with its peer-to-peer (P2P) segmentation, in which drivers are grouped together according to risk. Premiums for each group are pooled, and any unused money at the end of the year goes toward lowering renewals for the next year. P2P segmentation is particularly interesting because it's a brand-new spin on segments, which have historically been defined by members' demographics.
Savvy insurers recognize a particular group whose members show a similar appetite for coverage. One company provides a great example of micro-segmentation with its peer-to-peer (P2P) segmentation, in which drivers are grouped together according to risk. Premiums for each group are pooled, and any unused money at the end of the year goes toward lowering renewals for the next year. P2P segmentation is particularly interesting because it's a brand-new spin on segments, which have historically been defined by members' demographics.
Omnichannel customer interaction
Today's customers likely engage with their insurance companies via a number of
avenues. The expectations for customer service and usable information are high,
regardless of which touchpoint (online, home phone, mobile device) is used.
Nonfinancial reparation
Traditional insurance typically reimburses insured's rupee for rupee for their
losses. Increasingly, however, customers are pushing for nonfinancial
reparation. In Australia and certain European markets, for example, when
insureds are faced with loss of personal property -- from, say, a kitchen fire
-- it is standard for them to request a brand-new kitchen, rather than a check.
Most
insurers recognize that innovation is required to keep pace with our changing
world and ever-changing customer expectations. They know that, if they wait too
long, they will fall farther behind. One of the challenges they face, though,
is trying to initiate this transformation amid the change they see around them
with systems that hold them back. Legacy systems were built to do a particular
thing in a particular way; they address a problem only in the context that it
was known.
At
URS Systems we blend our industry-leading expertise in consulting, technology
and sourcing to enable the creation of the next generation insurance carrier
and solve business challenges in three ways – business transformation, accelerating
innovation, and efficient operations. URS’s solutions accelerators, insurance
IP, end-to-end consulting services and flexible global delivery models have
been instrumental in delivering project success.
For more details visit us @www.urssystems.com
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