Thursday, 13 November 2014

GOOD NEWS FOR SMB'S..Mobility plays its role through "DIGITIZING INDIA" Mission

Google will soon launch a mobile app to help small and medium-size business get online. This will be part of the company’s “Digitizing India” mission to help SMBs establish an Internet presence and connect with potential customers online.
Most of the SMBs have ignored the potential of the Internet to grow.
Quoting a survey, out of the 48 million SMBs, only 5-6 percent businesses have a website. But nearly 40 percent of the SMB owners have a smartphone, which can be used to develop online presence.
The app will be made available next month, he said without giving any further details.
The US-based technology company is on a road show to help SMBs succeed online.
According to a latest research, only 8-10 percent of the total SMBs can immediately gain from adopting Internet technologies and grow their businesses by advertising online.
The challenge has been lack of awareness on the benefits of Internet and the know-how required to succeed online.
Google along with Confederation of India Industry has launched Google SME Heroes, which will showcase and celebrate local SMBs that have embraced the Internet to growth their business.


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