Showing posts with label OSS/BSS Service Providers in India. Show all posts
Showing posts with label OSS/BSS Service Providers in India. Show all posts

Wednesday, 4 February 2015

NEXT GENERATION OSS: KEY TO ACHIEVING SERVICE AGILITY

Service agility is the key strategic benefit of network virtualisation. It results in an increase in revenues from new services, accelerates the time to market and provides capex and opex savings. In addition, cost optimisation is an implicit benefit of increased service agility.
Operation support systems(OSS) are emerging as key enablers for achieving service agility, operational flexibility and optimisation of costs. To increase service agility and service fulfillment, operators are focusing on OSS functions such as order management, inventory management, activation and provisioning, and planning and optimisation. Software-defined networking (SDN) trials and use cases generally target traffic control and management, with increased emphasis on service-assurance OSS functions. Currently, network functions virtualisation (NFV) and SDN trials are being conducted by service providers to deliver existing services through traditional physical networks. The existing OSS can support network virtualisation by abstracting control of the virtual infrastructure through virtual network function (VNF) managers, NFV orchestrators (NFVOs) and SDN controllers, while preserving the current OSS processes and operations.
However, for maximum benefit, service providers expect vendors to develop new, mature virtualised next-generation networks (vNGN) OSS, which will orchestrate and manage physical and virtual network resources for both existing and new services, continually reduce the complexity, development and maintenance costs of service providers’ OSS; lower the time and cost of integration through open interfaces, and hardware and software interoperability standards; provide near-real-time view and control of operations with policy-controlled automation and analytics; encompass delivery and lifecycle management of services where resource management is implicit; and potentially modernise operations to converge network and IT planning, build, and operations and maintenance.
Key milestones of OSS maturity with network virtualization
Discussions regarding OSS among service providers and vendors are still at early stages. The exploration of multiple OpenStack projects is ongoing, but OpenStack’s management of virtualised infrastructure is seen as the most applicable at present. This exemplifies the immaturity of network virtualisation technologies.
Over the next three years, service providers and vendors will continue to identify network functions that can and should be virtualised in order to realise business benefits. Service providers have recognised that greater cost reductions could be achieved in the access network than in the core network. In the following three years, service providers anticipate that vendor OSS will become advanced enough to allow the coexistence of physical and virtualised networks through OSS abstraction. 
Over the subsequent five years, service providers expect to continue the gradual progress of the development, implementation and rationalisation of their OSS, in preparation for transforming into a consolidated, slimmer vNGN-OSS architecture that addresses OSS challenges and gaps to orchestrate the management of vNGNs. As a result, towards the end of the next decade, service providers are likely to complete their migration to vNGN-OSS, which will manage the vNGNs and technologies that have emerged during the decade. However, over a long-term period, service providers would consider other possibilities, including investing based on customer engagements, so that customers part-fund the vNGN-OSS development for particular services, progressing when sufficient VNFs are available for end-to-end delivery of one or more services,  overlapping self-organising networks automation with vNGN-OSS requirements, developing a holistic service agility vNGN-OSS framework and requirements for moving towards automation. They would also include these requirements in all OSS procurement documents issued henceforth.
Service agility is the linchpin for maximising the benefits of network virtualisation
There are three phases to become an agile service provider with a vNGN-OSS:
  • Deployment of vNGN: vNGN investments should be used primarily to augment or replace the network infrastructure that is delivering existing services. The vNGN should not be implemented in a silo environment, which would lead to dual spending on two networks and operations.
  • Co-existence with vNGN: In this phase, the benefits gradually begin to match the costs. These will largely come from deferred and reduced hardware costs, and the application of existing OSS to provision, manage and assure physical and virtual network resources for existing and new services using OSS abstraction.
  • Transformation to vNGN and vNGN-OSS: Service providers clearly identify legacy systems and infrastructure, and either replace or retire them in favour of newer, lower-cost virtualised alternatives which are more readily integrated into the new vNGN and vNGN-OSS architecture. The faster this transformation is completed, the sharper the inflection point can be in the service agility trend.
Historical trends indicate that if service providers continue their “as-is” operations, costs will increase gradually but continually over the next 10 years. As a result, a holistic service agility framework for migrating to vNGNs with vNGN-OSS could curb the climbing costs for service providers, while increasing competitiveness.
Conclusion
Going forward, a holistic service agility framework is needed to move towards vNGNs, a framework that increases the agility of service delivery and lifecycle management, and uses increased OSS automation, which can provide near-real-time views and control of operations with policy-controlled automation and analytics.



New vNGN-OSS must be cheaper and more agile – matching the flexibility and elasticity of virtualised networks, while still capable of managing traditional networks. vNGN-OSS will also need to orchestrate and manage physical and virtual network resources for both existing and new services.
For more information visit us @www.urssystems.com

Wednesday, 10 December 2014

OPENING THE WAY TO NEW REVENUE SOURCES AND BETTER NETWORK MONETIZATION WITH OSS / BSS TOOLS

Software Defined Networking (SDN) is currently a widely discussed topic in the telecommunications industry. There are high expectations regarding the technology, including reducing network maintenance costs and unleashing innovation, thus opening the way to new revenue sources and better network monetization. SDN is a concept where the main principle is to separate the control plane from the data plane, and to move the controller function out from today’s routers.

At first this definition does not sound very exciting, but placing the controller function centrally should enable much more “intelligent” network traffic control and, as a result, efficiently deliver new, innovative services for customers. The problem is that for now SDN is still only a concept, and currently the only tangible specification is OpenFlow, but it only defines the protocol between a controller and a switch.

To make the promises of SDN technology come true, there is a need for a platform, enabling a business application that will help opening up telecom networks. The specifications and APIs for this kind of a business application need to be defined to shape the network according to what is required and make it “smarter”. In order for the latter to happen,  a controller needs a comprehensive end-to-end view of the network and all connected services. However, the SDN concept does not define, how to provide such an end-to-end view.

One idea is to leverage the operators’ existing assets like the BSS/OSS ecosystems and prove that SDN won’t make BSS/OSS investments obsolete. IT architecture, where BSS/OSS investments can not only be saved, but even act as a significant enabler for the SDN “revolution”. This means that telecom operators will be able to provide significant added value to the SDN ecosystem.

The Software Defined Networking (SDN) technology is very promising and expected to help operators in reducing costs and boosting service innovation. The cost reduction factor  derives naturally from centralizing the network control functions. Following the Network  Function Virtualization concept, it ensures that the control function can be implemented  on standard equipment (even PCs).

But the real strength of this technology is in its potential to speed up innovation and open up the network. The “smartness” of the SDN controllers comes from the ability to access a complete end-to-end view of the network. Instead of implementing a completely new infrastructure for an SDN controller, the end-to-end view can be delivered by the existing BSS/OSS systems.



For more details visit us @ http://www.urssystems.com

Thursday, 6 November 2014

TRANSFORMATIONAL JOURNEY of CSP's: CHANGE CONTINUOUSLY, PROACTIVELY AND REACTIVELY

Businesses today have become complex with technology-driven markets. To make this further complex, businesses face cut-throat competition & ever-increasing focus on service quality. Technology now-a-days plays a crucial role in driving business to success. 

In this fast paced Communication industry, Operators need to continuously change - proactively and reactively. These transformations could be a result of competition requiring business agility, digital disruption, need for Hyper-connected services, NGN transition requiring complete BSS/OSS transformation, M&A activity requiring operators to extract synergies of operations, regulatory mandates such as wholesale / retail splits requiring organizational and operational level transformations.

The Communication Service Providers Industry has moved away from its traditional nature of enabling only voice connectivity. The rapid developments in different technologies, convergence and growing subscriber base especially in the emerging markets, are boosting CSPs to transform into Communication Service Providers (CSPs).

CSPs are now moving beyond ‘voice’ and venturing into data, media and entertainment spaces. This transformational journey has opened new doors of opportunities. However, along with opportunities, new set of challenges also needs to be addressed, such as:

  • Reduced time to market
  • Innovation to stay ahead of the competition
  • Adherence to regulatory compliances
  • Improved revenue margins
  • Improved customer experience
  • Arrested customer churn
  • Arrested Revenue leakage
  • Improved operational efficiency
  • Scalability, reliability and robustness
  • IT Asset rationalization due to merger & acquisitions


For more details visit us @www.urssystems.com

Tuesday, 4 November 2014

UNLEASH INNOVATION WITH OSS / BSS TOOLS


Software Defined Networking (SDN) is currently a widely discussed topic in the telecommunications industry. There are high expectations regarding the technology, including reducing network maintenance costs and unleashing innovation, thus opening the way to new revenue sources and better network monetization. SDN is a concept where the main principle is to separate the control plane from the data plane, and to move the controller function out from today’s routers.

At first this definition does not sound very exciting, but placing the controller function centrally should enable much more “intelligent” network traffic control and, as a result, efficiently deliver new, innovative services for customers. The problem is that for now SDN is still only a concept, and currently the only tangible specification is OpenFlow, but it only defines the protocol between a controller and a switch.

To make the promises of SDN technology come true, there is a need for a platform, enabling a business application that will help opening up telecom networks. The specifications and APIs for this kind of a business application need to be defined to shape the network according to what is required and make it “smarter”. In order for the latter to happen,  a controller needs a comprehensive end-to-end view of the network and all connected services. However, the SDN concept does not define, how to provide such an end-to-end view.

One idea is to leverage the operators’ existing assets like the BSS/OSS ecosystems and prove that SDN won’t make BSS/OSS investments obsolete. IT architecture, where BSS/OSS investments can not only be saved, but even act as a significant enabler for the SDN “revolution”. This means that telecom operators will be able to provide significant added value to the SDN ecosystem.

The Software Defined Networking (SDN) technology is very promising and expected to help operators in reducing costs and boosting service innovation. The cost reduction factor  derives naturally from centralizing the network control functions. Following the Network  Function Virtualization concept, it ensures that the control function can be implemented  on standard equipment (even PCs).

But the real strength of this technology is in its potential to speed up innovation and open up the network. The “smartness” of the SDN controllers comes from the ability to access a complete end-to-end view of the network. Instead of implementing a completely new infrastructure for an SDN controller, the end-to-end view can be delivered by the existing BSS/OSS systems.



For more details visit us @ www.urssystems.com

Thursday, 11 September 2014

Department of Telecommunications plans to restructure USO fund modalities

The Department of Telecommunications (DoT) is working on a plan to restructure the Universal Service Obligation (USO) Fund’s modalities, under which the share of the revenues of private telecom operators will be reduced from the current 5 per cent. DoT will take the final decision in this regard by end-October 2014.



https://plus.google.com/111887590101673816455/posts/cAeFn1ds8Cphttps://plus.google.com/111887590101673816455/posts/cAeFn1ds8Cp

Monday, 8 September 2014

INVENTION IS HAPPENING, BUT ACTUALLY QUITE FAST

When things are getting interesting and moving as fast as they are in the communications world, it is easy to get ahead of yourself. Sometimes you seem to go round in circles. It is advisable, if this happens, not to meet yourself coming the other way. 

We are definitely still at the stage of selling ‘data’ but we are beginning to make this cloudy concept clearer. We are selling speed, because speed delivers value to make certain bandwidth hungry applications work properly. And we are selling Voice 2.o in order to fight back against OTT voice players. Confusion is easy to catch amongst the wealth of services now being offered by operators around the world.

A simple ‘Top Ten’ LTE services from operators around the world, it takes us on a concise but interesting journey from speed, through shared plans to sponsored data and beyond. It is interesting to compare what operators in different regions are doing, both within their own region and beyond.

You can sell speed in different ways of course. Once you have customers who have run up to their data limits – a reasonably common occurrence as we know – you can offer to restore their speed and give them more data for a few days, thus selling them a service and solving a problem for the customer.
The majority of operators will be launching Voice over LTE in the next two years. This demands guaranteed quality, and policy management and real time charging can manage this. What it also means, apart from offering customers ‘free’ high quality voice, is that expensive legacy networks and systems can be ‘recycled’ and therefore costs can be cut.

‘Beyond’ sponsored data, some operators are now collaborating with OTT players and this trend will mature and become commonplace in the next two to three years. Offering access to applications such as Facebook and other content partners for free means the partner gets access to the operator’s customers and the operators gets a deal for his. Once hooked, customers trying out this free access can be migrated onto longer term offers.

Whether the offer is a simple speed or data one, or whether it is something more sophisticated, the critical factor is to enable the purchase or acceptance of the deal on the device, as your customer thinks about it. This is a turning point for the communications industry, this acceptance that everything must be responsive in real time.


 For more details visit us @www.urssystems.com

Friday, 5 September 2014

Get ready for next generation Digital Commerce

In the last decade the telecom industry has experienced a data explosion thanks to the increase in subscription and voice data records, wireless information, geo-location details, social media and data usage by customers and service providers.
The complicated world of telecommunications analytics is nothing new and telcos have been long term pioneers of big data techniques which began with the building of call detail record (CDR) data warehouses. This data was used to better understand customer usage patterns and make data-driven decisions about how to package subscriptions and packages, cross and upsell add on services and options, and reduce customer churn.
Everyone understands that making sense of big data is the key to winning the battle for customers. Data analytics can deliver powerful insights into what customers want to achieve at every touch-point (channel), make it possible for organisations to maintain traction on customers as they migrate between touch-points, and support the generation of content and promotions that are personalized and highly relevant to customers.
But the big data challenge is set to get even bigger. Catalogs with tens of thousands of product variations are becoming the rule rather than the exception as telcos develop and manage ever more sophisticated and complex service bundles that incorporate devices, voice and data plans alongside subscriptions to gaming, live TV, film, music and video content providers.
What’s more, the proliferation of data sources and types means data no longer fits into neat easy-to- consume structures. Today’s omni-channel telcos enterprises need to be able to handle content, physical data points, processes, inventory, search, streaming data, social, text, mobile, web and more. All of which requires real-time data capture and analysis.

Master data management capabilities are now a ‘must have’ if telcos are to leverage their transactional, operational and customer behavior intelligence to the max. Having data readily accessible so analytics can run in real or near-real time is critical to enabling intelligence-driven merchandising and the delivery of a highly personalized experience that stays relevant as customers move between channels.
Get ready for next generation digital commerce
At the end of the day delivering an enriched customer experience – regardless of channel – is a primary goal and big data, when effectively managed, can power personalization engines to deliver better and more relevant content that helps move customers along the buying cycle to transact and convert.
Understanding and visualizing how customers migrate between touch-points, and what they expect to do (and achieve) at every touch-point makes it possible to give customers ‘what they want, when they want it’. Delivering a unified and enriched customer experience may also include delivering richer and more consistent product information, seamless transaction capabilities across every channel, and options to access the entire product range regardless of channel; for example by providing in-store kiosks that give customers the option of ordering catalogue items currently not available or stocked in store.
Utilising this intelligence, telcos can deliver loyalty offers that reduce the risk of customer churn, stimulate demand – for example, by offering high data consuming subscribers additional value-add services – and minimise the risk of failing to capitalise on opportunities by redirecting customers to the appropriate channel or storefront for their immediate requirements.
Achieving all this depends on next generation digital commerce platforms that make it possible to implement personalisation rules based on an individual’s behaviours and engagement preferences, generating product recommendations and self-care options that are relevant and appropriate to the immediate engagement encounter. All of this will depend on the ability to connect events captured on the network (usage behaviour) with other behaviours, such as topping up a prepaid account or purchasing a new SIM at the individual customer level.
Recognising and responding to these ‘key moments’ is decisive; creating a ‘brand for life’ long tail relationship with subscribers depends on a telcos’ ability to match relevant service bundles and options with consumer profiles at critical break/renew time points. In other words, achieving retention goals will depend on the ability to provide timely and relevant supported selling and appropriate recommendations in real-time.

For more details please visit www.urssystems.com

Friday, 22 August 2014

Communications Service Providers (CSP's) are increasingly looking to MANAGED SERVICES to improve their performance and keep them competitive.


Driven by the demands of rising markets, rapid changes in new technology, greater competition and the relentless drive to improve bottom line results, communications service providers are increasingly looking to managed services to improve their performance and keep them competitive.

Initially, managed services were mainly about the outsourcing of low-level, back-end processes such as monitoring IT systems or the network, with the sole primary goal of lowering costs. A handful of newer market entrants later broke the mold – for example, Bharti Airtel when it announced its revenue sharing model with IBM in 2003. This arrangement was initially met with skepticism, but the company is now heralded by many as an exceptional case study.

Over time, more companies have begun to embrace these kinds of business models in the fight to get ahead, but how far has the
industry really come? Is the pace of change what everyone expected? Which core competencies do operators need to keep in-house and what can be done better by a managed service provider?

The spectrum of all managed services is broad, but the terms ‘outsourcing’ and ‘managed services’ are being used interchangeably, though in general, managed services are often considered to have a broader scope. We are not distinguishing between these terms but looking across the spectrum of how service providers are partnering with companies offering outsourcing services in functional areas or stacks of the BSS/OSS area. Some other terms, such as out-tasking are used too, which is similar in execution to outsourcing but denotes a relatively narrow function or task being outsourced.

Outsourcing in the communications sectors began with organizations like IBM, CSC and some independent software vendors, primarily dealing with managed data center and billing applications or operations (such as bill rendering and mailing). These might be delivered in full outsourcing or facilities management engagements.
Later, some network equipment manufacturers saw the opportunity to turn their network equipment and, in some cases, OSS or third party OSS offerings into a managed services offering. Operators outsourcing their network operations to these network equipment makers was logical at first pass.


For more details visit us @ www.urssystems.com