Friday, 21 November 2014


India’s e-commerce market is likely to have a whopping 100-million customer base, with women being the major contributors, and would be valued at USD15 billion by 2016, according to a report released by Google. From a customer base of mere eight million in 2012, it has climbed to 35 million in 2014, according to the report, which also claims that by 2016 India’s customer base will be 100 million — a phenomenal growth of over 12 times in just four years.

Browsing trends, which have broadly shifted from the desktop to mobile devices in India, online shopping is also expected to follow suit, as one out of three customers currently makes transactions through mobiles in Tier-1 and Tier-2 cities. The number in Tier-3 cities is even higher, with every second person shopping online through their mobile. In 2014, 50 percent of shopping queries were made through mobile devices, compared to 24 percent in 2012.

 “Mobiles are driving the growth in every single Internet product entity. In other markets, Internet took off on the desktop; in India, it's happening on mobiles.”

Identifying the gender contribution to the shopping debate, the report states that women would be the most significant contributors to this growth comprising almost 40 percent of the projected customer base. Although men account for the majority of the customer base as of now, in Tier-1 cities, women spend almost double the amount men spend on online retail. In terms of frequency as well, women outnumber men, shopping more number of times.

The online retail boom, however, has been plagued by a series of unfortunate events with some of the major e-commerce giants receiving flak from consumers during the bumper sale days. 

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