India’s e-commerce market
is likely to have a whopping 100-million customer base, with women being the
major contributors, and would be valued at USD15 billion by 2016, according to
a report released by Google. From a customer base of mere eight million in
2012, it has climbed to 35 million in 2014, according to the report, which also
claims that by 2016 India’s customer base will be 100 million — a phenomenal
growth of over 12 times in just four years.
Browsing
trends, which have broadly shifted from the desktop to mobile devices in India,
online shopping is also expected to follow suit, as one out of three customers
currently makes transactions through mobiles in Tier-1 and Tier-2 cities. The
number in Tier-3 cities is even higher, with every second person shopping
online through their mobile. In 2014, 50 percent of shopping queries were made
through mobile devices, compared to 24 percent in 2012.
“Mobiles
are driving the growth in every single Internet product entity. In other
markets, Internet took off on the desktop; in India, it's happening on
mobiles.”
Identifying
the gender contribution to the shopping debate, the report states that women
would be the most significant contributors to this growth comprising almost 40
percent of the projected customer base. Although men account for the majority
of the customer base as of now, in Tier-1 cities, women spend almost double the
amount men spend on online retail. In terms of frequency as well, women
outnumber men, shopping more number of times.
The online
retail boom, however, has been plagued by a series of unfortunate events with
some of the major e-commerce giants receiving flak from consumers during the
bumper sale days.
For more details visit us @www.urssystems.com
0 comments:
Post a Comment