Despite intentions to partner with software product start-ups, several large Indian IT services companies have failed to do so because of the differences in the structure and way of working of a services and product company. Many IT entities are now looking to act as venture capitalists for start-ups, where take a minority stake and allow the start-up to work at arms' length, to avoid any overlap of business.
With large information technology (IT) companies increasingly looking at partnering with innovative software product start-ups, industry body Nasscom plans to launch a Nasscom Industry Partner Programme, to enable this. It will also enable joint product developments and go-to-market activities and facilitate strategic investments into start-ups by larger companies.
Is it going to help devise a systematic way of helping large IT Firms connect with start-ups?
“It should have a combination of several different types of companies and will not be limited to IT services companies by looking at it in a different way and devising a systematic way of helping them engage.”
It should enable joint product developments and go-to-market activities.
Facilitate strategic investments into start-ups by larger companies.
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