The study revealed that Smartphone usage in the country is not only leading to proliferation of entertainment and social networking but also creating a buzz around things such as productivity and achieving more. "Smartphones are becoming a tool for driving productivity".
- IT SAVES TIME: Indian users perceived smartphones as enablers of productivity by saving time, enhancing communication and collaboration with colleagues, providing more flexibility and simplifying their lives and thus saves time. According to the study, 77 per cent of smartphone users in India find that their device saves time. Globally, one-third of business smartphone users said their devices save them more than 5 hours during an average working week. “Smartphones have made a major impact on the way we conduct business and communicate with friends and family, driving our ambitions to be productive in order to change the way we contribute to work, our communities and society”.
- MOTIVATED USERS: Rather than simply ploughing through a to-do list, modern productivity means consciously creating more time to focus on the things that matter most. The study found that 67 per cent of business smartphone users globally indicated they are “always looking to improve their productivity” and 69 per cent are “constantly looking for new ways to get things done as efficiently as possible.”
Smartphone reflects their status, helps them manage communications, is secure, helps them achieve more, is durable, gives them flexibility and simplifies their lives as against other smartphone users.
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