Tuesday, 21 October 2014

Digital Revolution: Provide the Right User Experience!

The consumer has been at the forefront of mobility revolution in India. By the end of 2013, the total Internet user base in India was at 213 million, a 42 percent year-on-year growth. In the same year, mobile Internet user base grew 92 to 130 million. More than 100 million users from India are on Facebook. This growing adoption of mobility by Indian consumers is widely expected to fuel its adoption in the enterprise. In the last couple of years, surveys conducted by PwC among the CXO level staff cutting across industries have indicated a strong demand for mobility by enterprises. However, adoption of enterprise mobility is facing bumps along the road that are impeding adoption rates.

For Indian enterprises, challenges occur at different levels of the organization: senior management level and worker/employee level. A top concern for the senior management is security and compliance: how can data be protected from leaving the corporate walls? We also observe that senior management, under pressure to achieve short-term goals, cannot justify ROI for the additional investment. As far as workers and employees—the end users of mobility systems— are concerned, the key challenge has been providing the right user experience. Quite often, training sessions need to be conducted to overcome the learning barrier involved in understanding the system. Lastly, mobility architecture also comes with an overhead to manage the fragmented OS platforms. To sum it up, the top challenges impeding mobility adoption are:

(i) Security
(ii) ROI justification
(iii) Poor user experience and
(iv) Device fragmentation.

The good news for enterprises is that there are answers to all the challenges they face across the organization. Security concerns are being addressed by innovative solutions in the industry. Security software providers offer encryption at multiple layers: storage, network, cloud and mobile devices. Not only is data encrypted locally, it is also encrypted on storage devices that reside in the cloud. In the event of a data theft, the encrypted data is rendered useless since encryption keys are stored within corporate walls and the keys never leave the corporate firewalls. The Indian start-up ecosystem has started offering.

A majority of Indian CIOs says that enterprise mobility will play a critical role in conducting day-to-day operations in their organization. Many have also stated that mobility will be a key part of their enterprise strategy. However, enterprises, both large and medium, face challenges that are slowing mobility adoption.



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