INDIA IS A "STRATEGIC MARKET"

"India is a strategic market to invest in solutions that cater to the needs of SMBs in India. "India has over 48 million small medium businesses and out of this, 10 million SMBs can immediately embrace internet and these are urban business, mom and pop stores, retail stores etc. SMBs in India have been slow to adopt the internet and out of the 48 million SMBs, only 5 to 6 percent businesses have a website. 

With mobile internet users growing by leaps and bounds, India is a "strategic market" for offering solutions to small medium businesses (SMB) to help them grow.  Globally, over 2 million businesses use Google's advertising platform to find potential buyers on internet. Speaking about the scale of internet penetration in country, "India is growing very fast in terms of internet and most of growth is coming from mobile phones." India has over 100 million smart phones users with 5 million new users being added every month. Out of 1.25 billion queries, 50 percent of searches are coming from mobiles.

Mobile apps are now integral part of almost every business, irrespective of their size and industry. Several small industries too have profited from developing mobile apps. While most small businesses have their own Website, it is indeed more profitable for them to also develop a mobile app.

 If you have a SMB or are working with a SMB client, do not count out the importance of having a mobile app (and/or a mobile-optimized website). So many SMBs are making the mistake of not tapping into this market, mistakenly thinking it’s too expensive, or too complicated.

It’s not – mobile apps are easy to design and they are shockingly affordable these days. There’s nothing stopping your SMB from reaching for the stars in the mobile industry.

With the mobile industry booming like it is right now, it is most advisable for any and every business to develop mobile apps to promote their products and services. Mobile is indeed the way all communication is headed today and so, embracing this technology is guaranteed to produce the right results for your business.

For more details visit us @www.urssystems.com

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Mobility in everyday life has resulted in the world evolving towards a truly connected place.

Mobility provides new channels to businesses for active engagement with their existing customers as well as reaching out to potential customers. The opportunities are more profound for the small and medium scale business in India as SMBs employ nearly 40% of the population in India. With multiple pay-as-you-go business models dominating the landscape, technological innovation which could earlier be afforded only by bigger players is available to SMBs.

SMBs (Small and Medium Businesses) in India face pressing challenges such as expansion of operations as well as retaining their existing consumer base. Lack of capital further affects their maneuverability and inhibits innovation. On the other hand, mobility in everyday life has resulted in the world evolving towards a truly connected place. Personal use of mobility is already visible with people, especially youth relying on mobile devices as their primary communication tool. According to reports, smart phone users in India will explode by nearly 300% to 382 million by 2018 with most of these users accessing internet through their phones.

Small and medium businesses (SMBs) play a pivotal role in a developing country like India. It has been estimated that India is home to 48.8 million SMBs and they contribute 17% to GDP of the country today. It is largely dominated by micro scale businesses, comprising 95% of the landscape, followed by small scale businesses comprising 4.8% and the rest 0.2% by medium scale businesses.

This transition creates challenges as well as new opportunities for business. Indian companies spent R3 billion ($49.9 million) on mobile ads last year, and the market is projected to expand 43% this year, according to the Mobile Marketing Association. 

SMBs need advanced technological solutions which optimally utilise their resources thereby increasing their productivity and efficiency. Such solutions will have a larger societal impact apart from the economic benefits they ensue. In fact, the impact of adopting mobility solutions is already evident. To illustrate, as per the 2014 AT&T-SBE Council Small Business Technology Poll, globally small businesses are drastically cutting costs and saving time with the help of mobility—to the tune of nearly 2 billion hours and $67.5 billion on average each year.

To conclude, the SMB industry has the potential to be the largest growth driver for the economy. The players need to move beyond traditional practices and adopt solutions which would give them the required impetus to script greater success stories in the coming years. URS Systems offers a portfolio of tools and services to develop mobility strategies so you can create a mobile enterprise that capitalizes on new business models, innovate products and services, and unlocks workforce productivity. 

Visit us @ www.urssystems.com to know more about our offerings.

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