INDIA IS A "STRATEGIC MARKET"

"India is a strategic market to invest in solutions that cater to the needs of SMBs in India. "India has over 48 million small medium businesses and out of this, 10 million SMBs can immediately embrace internet and these are urban business, mom and pop stores, retail stores etc. SMBs in India have been slow to adopt the internet and out of the 48 million SMBs, only 5 to 6 percent businesses have a website. 

With mobile internet users growing by leaps and bounds, India is a "strategic market" for offering solutions to small medium businesses (SMB) to help them grow.  Globally, over 2 million businesses use Google's advertising platform to find potential buyers on internet. Speaking about the scale of internet penetration in country, "India is growing very fast in terms of internet and most of growth is coming from mobile phones." India has over 100 million smart phones users with 5 million new users being added every month. Out of 1.25 billion queries, 50 percent of searches are coming from mobiles.

Mobile apps are now integral part of almost every business, irrespective of their size and industry. Several small industries too have profited from developing mobile apps. While most small businesses have their own Website, it is indeed more profitable for them to also develop a mobile app.

 If you have a SMB or are working with a SMB client, do not count out the importance of having a mobile app (and/or a mobile-optimized website). So many SMBs are making the mistake of not tapping into this market, mistakenly thinking it’s too expensive, or too complicated.

It’s not – mobile apps are easy to design and they are shockingly affordable these days. There’s nothing stopping your SMB from reaching for the stars in the mobile industry.

With the mobile industry booming like it is right now, it is most advisable for any and every business to develop mobile apps to promote their products and services. Mobile is indeed the way all communication is headed today and so, embracing this technology is guaranteed to produce the right results for your business.

For more details visit us @www.urssystems.com

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Is Your Smartphone Smart Enough To Save your Time!! Lets get updated on the Telecom and Networking Buzz...

The study revealed that Smartphone usage in the country is not only leading to proliferation of entertainment and social networking but also creating a buzz around things such as productivity and achieving more. "Smartphones are becoming a tool for driving productivity".

• IT SAVES TIME: Indian users perceived smartphones as enablers of productivity by saving time, enhancing communication and collaboration with colleagues, providing more flexibility and simplifying their lives and thus saves time. According to the study, 77 per cent of smartphone users in India find that their device saves time. Globally, one-third of business smartphone users said their devices save them more than 5 hours during an average working week. “Smartphones have made a major impact on the way we conduct business and communicate with friends and family, driving our ambitions to be productive in order to change the way we contribute to work, our communities and society”.

• MOTIVATED USERS: Rather than simply ploughing through a to-do list, modern productivity means consciously creating more time to focus on the things that matter most. The study found that 67 per cent of business smartphone users globally indicated they are “always looking to improve their productivity” and 69 per cent are “constantly looking for new ways to get things done as efficiently as possible.”

Smartphone reflects their status, helps them manage communications, is secure, helps them achieve more, is durable, gives them flexibility and simplifies their lives as against other smartphone users. 

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